context
Google acquired Zagat in 2011. At the time, it was mostly known for publishing restaurant reviews and guidebooks in the U.S.
goal
Provide a summary for every place in the world to help people make decisions about where to go
my contributions
Wrote and edited Zagat newcomer reviews, which described noteworthy openings across dining, nightlife, shopping, and hotels
Partnered with regional media editors to coordinate new reviews with featured blog articles
Wrote marketing content for Zagat’s social channels
impact
Scaled content to include new verticals and more cities
Integrated Zagat content into Google, which informed the broader editorial strategy for place summaries on Google Maps and Search
